One of the most important aspects of activating a brand is enablement. Every employee, every touch point, is an opportunity to express the brand. This is where building a usable, scalable, and extendable brand design system has been crucial for the success of our brand activation.
Adobe will always be the standard for in-depth illustrations, print, and anything large scale, however, we have created our core brand design system adapting Figma to go beyond web design.
All digital branding, from digital ads, collateral, social and blog graphics, emails and newsletters, web design, presentation design, storyboards for animations and video assets are created in Figma.
We have also created a self-service library of templates to enable our marketing team to produce repeatable assets as a means to scale our team, and help empower them to run their own campaigns and programs.
